Cross-cultural communication means clear and successful dealings with associates and partners from other cultures. Each culture has its own values, communication styles and norms, as well as concepts of what is appropriate or unacceptable. This means different rules of the game! Playing according to the rules you know may be completely ineffective, if not worse. The other culture takes different rules for granted, which are so entrenched and obvious that they are often not verbalized or even in conscious awareness. No one can win a game if they are playing by different rules. Being aware of the vital aspects of clear communication will enable you to get your message across in a way it will be correctly understood. First of all, you need to be completely clear yourself about what you intend and what your goals are! Help is at hand! You will save time, money and effort while achieving much better results once you take advantage of expert guidance!