The basic principles

  1. Who is my audience? What do they want or need? What matters to them?
  2. Why am I communicating with them? What is the point, the objective, the bottom line?
  3. How will they receive the words and style I have chosen?
    What will they understand from what I say and from how I say it?
  4. How can I connect with them from person to person, as one friend/ ally/ partner to another?
  5. Is my message clear to them and to me? Do they know what to do with what I tell them?
  6. How can I give them benefit to create a win-win situation for us all?
  7. Have I checked that my language is inter-culturally appropriate for them, free of possibilities for misunderstanding?
  8. Have I made my content clear, concrete, active, real, relevant, inclusive and motivating?
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